For an e-commerce website, the most important thing is to earn sustained revenues by offering desirable services to a target audience. Apart from product quality, website performance plays an important role in influencing the audience’s perception of your site. While the UI/UX commonly comes as a package, UI and UX are two important concepts in website design that have a direct impact on the e-commerce site’s performance.
UI influences the design of the interface as in how the customer interacts with the website. UX refers to user experience and describes the overall experience of visiting, using, and completing a sale on your site. ShopDev and other companies specialize in designing sites with high standards of UI and UX.
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UI and UX Improve Customer Satisfaction
In the online marketplace, what sets your business apart from the competition is how well you can please or delight the customer. Robust UI ensures that the user can interact with your website in a convenient way. For example, customers should not need to browse through a lot of pages to find the product they’re looking for.
Another example is that the process of setting up an account and registering with your site should require as few steps as possible. In terms of UX, the design and layout should be such that it leaves a pleasant impression on the eyes of the shopper.
It Makes Your E-commerce Site Technology Compatible
One of the important functions of UI/UX is that it makes your website flexible as far as technology is concerned. We all know that online customers are a diverse set of people with different preferences for technology and communication. They might be visiting your e-commerce store on a desktop, a tablet, or a smartphone. Moreover, they might be using different browsers like Explorer, Chrome, or Firefox.
With smart UI/UX, you can ensure that all the features of your website perform equally well and uninterrupted on any kind of technology. That’ll make your site more reliable and customers will find it easy to open your e-store to shop easily. These seem like small issues but they greatly influence the customer’s decision to shop from one e-commerce site or another.
High Rates of Conversion
A key goal for any e-commerce business owner is to increase the conversion rate. In other words, you want more of the people visiting your online store to end up making a purchase, or at least engaging with your site in a meaningful way. Research shows that investing in UX directly increases the conversion rate of your website.
You can try it for yourself. You will notice that within a few days of improving the UX of your e-commerce site, the number of orders will increase as will the number of queries received by your customer support team. At the same time, the frequency of technical problems and complaints regarding website speed and downtime will also reduce significantly.
Cost Efficiency
A successful e-commerce business is one that is able to invest its funds in improving its delivery systems and customer service. A good ROI entails high returns on technology investments by putting in as little money as possible. Efficient UX means that you have to invest little in the way of website development costs.
On the other hand, if you do not spend the required amount in UX design, then you will end up jeopardizing the functionality of your site. In the long run, this will end up creating more bugs and problems for your IT team to solve.
Increased Competitiveness
In the world of e-commerce, a website with a high level of UI/UX is a sign of high competitiveness. Companies spend huge amounts ensuring that their sites are running at optimal speed and with minimal downtime.
If they do not, then customers would easily switch over to the next available store and make purchases there. Hence, by investing in improving the UI and UX of your site, you make it more difficult for competing sites to attract your customers. In the long run, this translates into continuous sales as customers become loyal to your e-commerce store.
Conclusion
Even if you have an in-house IT team, you should know how important UI/UX is for your e-commerce website. Not only does it improve overall efficiency and performance but it also creates a pleasant shopping experience for your customers and makes you a strong performer in the ever-growing e-commerce space.
